Speelgoed & Hobby, a leading trade publication for the Dutch toy industry, featured ON TOP's hosted buyer program, highlighting how the platform is helping European buyers establish direct connections with toy manufacturers in Shantou—one of the world's most important toy production hubs. The report emphasizes the growing demand among European retailers and distributors for efficient, transparent, and factory-direct sourcing solutions.
The article introduces ON TOP's permanent B2B showroom, which is expanding to 80,000 m² and will showcase products from more than 10,000 manufacturers across all major toy categories. By combining a large-scale physical sourcing hub with professional sourcing support, ON TOP enables buyers to discover new products, compare suppliers, conduct face-to-face meetings, and build long-term manufacturing partnerships in one destination.
According to the report, ON TOP's hosted buyer program provides selected European buyers with a structured sourcing experience that includes factory visits, business matchmaking, and personalized assistance throughout their visit. This approach reflects ON TOP's commitment to making international sourcing more accessible, efficient, and reliable while strengthening commercial cooperation between European buyers and Chinese manufacturers.
