Safe sourcing. Secure supply. Full control.

Safe sourcing starts with control.

Making toy sourcing easy, reliable, and worry-free. Your trusted global platform connecting toy buyers and manufacturers.

The Scale

Built on Real Scale.

Numbers that prove we're ready to work at your scale.

40,000 m²

Sourcing showroom expanding to 80,000 m², the world's largest B2B showroom dedicated to toys

5,000+

Connected manufacturers, expanding to 10,000+ with the opening of new showroom

8,000+

Annual buyer visits

120+

Countries served globally

150,000+

Products available for sourcing with new arrivals every hour

The Challenge

Toy sourcing should not feel uncertain.

Rising costs, high MOQs, and zero visibility into the supply chain - for most toy buyers, this is the norm, not the exception.

  • Limited control over suppliers
  • High MOQs and tied-up cash
  • No clear view into production quality
  • Slow response when problems appear
ON TOP toy showroom product aisles

Why us?

ON TOP exists to reduce risk
at every step.

Sourcing should be straightforward, transparent, and predictable. ON TOP enables buyers to work directly with verified manufacturers - regaining full control over pricing, quality, and compliance.

Factory Access

Work directly with manufacturers and take control of your supply chain.

Transparent Pricing

See real pricing from the source. Protect your margins with full cost visibility.

Low MOQs

Order per carton. Respond to trends without overcommitting. Keep stock low and cash flow healthy.

Professional QC

Verified suppliers. Global compliance. We ensure every selection meets the safety standards of your specific target markets.

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How it works

How ON TOP works.

ON TOP operates a physical B2B showroom in Shantou, one of the world's largest toy manufacturing hubs, showcasing products from over 10,000 suppliers. Together with global partners, we connect the factory floor in China directly to buyers worldwide.

Source in Shantou

Explore products and meet verified manufacturers at the ON TOP showroom. Direct factory access, no intermediaries.

1

Produce with full oversight

Professional QC teams monitor production on-site. Full transparency from factory floor to shipment.

2

Market Reach

17 Categories. Growing.

Vehicles and remote control toy category

9,200+ products

Vehicles & remote control

Educational and STEM toy category

41,800+ products

Educational & STEM

Mechanical and action toy category

6,300 products

Mechanical & action toys

Role play dolls and pretend play toy category

6,300 products

Role play, dolls & pretend play

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Our Showroom

Sourcing works best when you can see it, touch it, and compare it.

Visit the ON TOP showroom in Shantou to inspect product lines, meet manufacturers, and shortlist opportunities in a structured B2B environment.

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Large ON TOP showroom atrium

Our Network

Trusted by suppliers serving
leading brands worldwide.

WoolworthPepcoTEDiALDILidlMorrisonsKauflandCarrefourAuchan

Latest News

Fresh Products
Every Month.

Stay close to new arrivals, category shifts, and showroom updates.

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Shantou 2026

See where the world's toys begin.

In September 2026, ON TOP cordially invites toy buyers and industry leaders to visit Shantou - the world's toy capital. Visit the newly opened 80,000 m² ON TOP showroom, meet verified manufacturers and see how the global toy supply chain really works.

Book Your Showroom Visit

Safe sourcing starts here.

Discover how ON TOP fits your sourcing strategy

Book Showroom visit